Adam Grabowski
DESIGN LEADER
Experienced leader with 20 years experience leveraging human-centered design to solve complex problems and drive business impact. Proven track record in managing and scaling globally distributed, multidisciplinary design teams to deliver innovative B2B software solutions. Collaborative innovator who bridges business, technology, and user needs to create user-centric solutions that fuel growth.
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Passionate Coach & Team Builder
Determined to help team members grow and develop; constantly looking to mature and add team capabilites
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20 Years of Design Experience
In-house design and research for complex B2B projects in building systems and healthcare procurement
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Multi-Disciplinary Design Leader
Experienced leading digital UX, user research, industiral design, and service design at scale
My Philosophy
Design goes beyond aesthetics. I believe human-centered design is a powerful tool that allows us to tackle complex challenges and create impactful products and services. It's about understanding people and their needs to deliver meaningful solutions. And design is a team sport in which we achieve the best outcomes through collaboration.
Case Studies
This collection highlights a few initiatives I’m particularly proud of. Special thanks to my incredible team, collaborators, and leadership. Together, we’ve been able to drive meaningful impact and create solutions that matter.
Design Thinking Workshops
Built and scaled our team’s workshop capability to enable co-creation with customers and support senior leaders on strategic initiatives; asked to extend a program for C-level client discussions
Research Insights Repository
Launched an AI-powered user research repository, democratizing access to user insights across the enterprise and driving engagement, with ~100 internal subscribers within the first year
Design Team
Charter
Established a team charter that forged a shared team identity during a significant reorganization, served as promotional material for new stakeholders, and made for smoother integration for new members
Featured Posts
On Storytelling
I LOVE this video of Kurt Vonnegut explaining the shape of stories, and I reference it whenever I talk about the power of storytelling.
So often, we fall into the trap of sequential storytelling: “This happened, then this happened, then finally this happened.” Many research reports follow this format: The Brief → Our Methods → Who We Talked To → What They Said → What We Think It Means…
Workshop Facilitation
In today’s fast-paced work environment, workshops have become a vital tool for fostering collaboration, especially as teams become more dispersed. I’ve always believed that the best outcomes come from collaboration.
That's why I've put together a Field Guide to Workshop Facilitation, packed with best practices and some of my favorite activities from facilitating dozens of workshops — everything you need to run better, more impactful…
5 Accessibility Tips
Improving accessibility makes your content better for everyone. Here’s how:
🎯 𝗔𝗱𝗱 𝗔𝗹𝘁 𝗧𝗲𝘅𝘁 𝘁𝗼 𝗬𝗼𝘂𝗿 𝗜𝗺𝗮𝗴𝗲𝘀 𝗮𝗻𝗱 𝗶𝗰𝗼𝗻𝘀 – Alt text helps screen readers describe images to visually impaired users and shows tooltips on hover for all users.
🎯 𝗘𝗻𝘀𝘂𝗿𝗲 𝗮 𝗟𝗼𝗴𝗶𝗰𝗮𝗹 𝗧𝗮𝗯 𝗢𝗿𝗱𝗲𝗿 – Set a clear, logical tab order for easy navigation. It helps screen readers and provide…